Complete Website Transformation: From Landing Page to Full E-Commerce Solution

The Challenge:

Local catering company was losing business opportunities with only a basic seasonings landing page. The landing page was built by using their webhost GoDaddy. The client needed the site up as soon as possible, as catering business began to increase. During our initial consultation period, the client received 3 separate requests for a proper website where customers could view services and place orders directly. Current setup was costing them potential catering contracts.

The Solution:

Due to the need to have a website up and running as fast as possible, I reviewed the options given using the GoDaddy site builder, complete with options for creation and integration of forms for easy order capture, analytics for tracking, and forms. I created a site which uses the client’s own photos in combination with Jotform, to create a website and order form combination, allowing the catering company to receive orders directly, and their customers to know exactly what they are receiving.

The Impact

• 83% increase in visitors: Google SEO analytics lists an increase in site performance

• AI agent: Answered questions for several customers

• 20% increased site generation for Etsy seasonings page.

• Zero missed opportunities - customers can now find and order services 24/7